BRANDING AND MARKETING NEWS, INSIGHTS AND ADVICE
As consultants, we talk with business owners on a daily basis, helping solve a plethora of communication challenges that growing a business presents. We approach every client with the mindset of finding a solution that is best for their business and unique challenges. Function, then form. Not all solutions need re-inventing; sometimes tried and tested applications just need tweaking to match a specific project or brand.
9 Steps to create effective marketing materials for your business
When setting up a business, strategic positioning, professional branding and effective marketing are no longer optional extras – they are essential for growth.
Brand vs Branding: What's the difference?
There is often no real distinction between brand and branding, a common yet sizeable mistake that could cost a business its potential success.
The power of print in a digital world
The latest research shows that people are 70 per cent more likely to remember a brand they see in print compared to online.