Think about the last time you walked into a Starbucks coffee house and ordered a coffee. The power of branding is what’s making you pay what would otherwise be considered way over the odds for these products.

Starting a new business is not easy. There’s a lot to think about, a lot to learn and many mistakes to be made. But, getting your branding wrong is one mistake that can, and should be, avoided at all costs.

Building a business is admirable, and it can earn you a decent living, but it won’t change the world.

The key for a successful business is to find opportunities to combine digital and print marketing efforts for a cohesive brand experience.

Around 80 new businesses are set up every hour in the UK. That’s a lot of competition, so making sure yours stands out is crucial.

Here are the biggest do’s and don’ts to make sure your festive campaign succeeds

British entrepreneurs are up to 10% more likely to start a business in January than in any other month. A strong brand is crucial to set you apart.

Here we explore the true cost of amateur branding, and the reasons why you shouldn’t take the risk.

The idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, it’s important to remember that thousands of followers does not mean thousands of sales.

If you want to build a business that extends beyond the simple products/services you sell you need a strong brand. And, part of communicating that brand to the outside world is your visual business branding.

Rebranding is a big decision, not to be taken lightly. Change can help drive growth, provide flexibility and present opportunities but it’s easy to get caught up in the ideologies of a rebrand before all facts and consequences have been taken into account.

It’s important to note the direct and indirect benefits that good design can have upon a business from brand awareness right through to conversions and scalability.

Do you as the client decide on a budget or does the agency lead with what they think you need?

A logo is a vital part of your company’s visual identity, an avatar if you will. A potential client’s first perception of your brand, and your most identifiable asset and even the biggest brands in the world continue to improve their iconic marks.