BRANDING AND MARKETING NEWS, INSIGHTS AND ADVICE
As consultants, we talk with business owners on a daily basis, helping solve a plethora of communication challenges that growing a business presents. We approach every client with the mindset of finding a solution that is best for their business and unique challenges. Function, then form. Not all solutions need re-inventing; sometimes tried and tested applications just need tweaking to match a specific project or brand.
5 Photography tips to improve your visual marketing
While we strongly advise that you do use a professional when possible, here are a few tips on improving your own photography first.
Why businesses should be using social media
The average person will spend 2 hours on social media every day, and the biggest social media channels have become powerful marketing tools for business.
The do's and don'ts of Christmas marketing
Here are the biggest do’s and don’ts to make sure your festive campaign succeeds
How many characters should you use in a tweet?
You can use up to 280 characters per tweet, but do you need to?
How to link to your Facebook business page from your personal profile
Help more people find your business by connecting your Facebook business page to your personal profile. There are 2 ways to do this.
It’s not always about who has the most followers
The idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, it’s important to remember that thousands of followers does not mean thousands of sales.
Why you should start using social media for business
According to social media trainer and speaker Laurel Papworth these are the six most common reasons businesses give for not needing social media…
Why you should hire a professional copywriter
Whether you’re having your first ever website built or you’re updating your existing site, you need a professional copywriter.
Five projects you should outsource to a creative agency as a growing business
While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed.
Does my business really need social media?
62% of people turn to social media when deciding whether to make a purchase from a brand, according to a 2016 study by the Chartered Institute of Marketing (CIM).
The power of video in marketing
Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group.
3 New Year's Resolutions for fast-growing businesses
No matter the size of your organisation the new year is a great time to implement changes to your business. It’s the ideal time to take a look back over the past 12 months and assess what’s working, what’s not and what can be improved.