Redefining Farah
BRAND IDENTITY
LOGO DESIGN
BRAND GUIDE
“Farah has a well established, renowned heritage but over time our brand identity had become disparate. We worked with (hug) to revitalise the Farah brand and establish a uniform/consistent guide that helped build strong brand awareness, enabling customers rediscover the distinct look for themselves. I’ve worked with the team across several projects and can honestly say they are exceedingly nice people to work with! ★★★★★”
![Hug_Folio_Farah.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1554820901292-OWZNTVPM2QLD2FC2FQZZ/Hug_Folio_Farah.jpg)
![Hug_Folio_Farah2.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1554820898834-QHXXKSSIVOOIZMPNQS31/Hug_Folio_Farah2.jpg)
![Hug_Folio_Farah3.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1554820903052-HMEHONAW5DCZ2HJKZSL2/Hug_Folio_Farah3.jpg)
![Hug_Folio_Farah4.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1554820903802-RVGITQUBVMSICR3MQUOE/Hug_Folio_Farah4.jpg)
![Hug_Folio_Farah5.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1554820905590-C5T4D1URFXZ12U0P81PM/Hug_Folio_Farah5.jpg)