Pali Kitchen: Adding spice to Indian grab'n'go
SOCIAL / MARKETING
COPYWRITING
ART DIRECTION + DESIGN
INFLUENCER MANAGEMENT
“(hug)london is a perfect marketing partner you can wish for. The team takes ownership of the task at hand and delivers on target. Highly professional and innovative team. ★★★★★”
Pali Kitchen serves fresh and delicious Indian food to the people of London, fast. They are a favourite of many city workers, and a very long queue regularly flows down Bow Lane on weekday lunchtimes.
We took on the management of Pali Kitchen’s Instagram profile to increase engagement with their existing community and expand their reach to find new customers. By combining new vibrant photography/videography with organising regular visits from foodie influencers, we increased reach by 89% in three months.
As the Instagram algorithm shifted towards video, so did we. Our focus on reels for Pali Kitchen resulted in a 5.5% increase in website taps and a 77% increase in business address taps.
