TRÜ: Be true to yourself
FRONT OF HOUSE
PACKAGING
BRAND STRATEGY
BRAND IDENTITY
LOGO DESIGN
TRÜ is a new convenient food and drink concept aiming to undo the effects of modern diets by providing Tasty, Real, Unblemished food…TRÜ food. All products are homemade, using local, seasonal, organic & halal ingredients to aid the gentle repair and rebuilding of the digestive system.
![Hug_Folio_TRU Restaurant2.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1563343702442-0PHE5SLLEKM8K39JBOVV/Hug_Folio_TRU+Restaurant2.jpg)
![Hug_Folio_TRU Restaurant3.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203730156-7IFEKW29ND7QESJU1UZX/Hug_Folio_TRU+Restaurant3.jpg)
![Hug_Folio_TRU Restaurant4.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203730051-LOBW9H1J83A2QI9U49A2/Hug_Folio_TRU+Restaurant4.jpg)
![Hug_Folio_TRU Restaurant5.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203732965-BRFRESMXK61DL4LLFHVQ/Hug_Folio_TRU+Restaurant5.jpg)
![Hug_Folio_TRU Restaurant6.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203731764-96HFSI49L5GEM2GZBIN8/Hug_Folio_TRU+Restaurant6.jpg)
![Hug_Folio_TRU Restaurant7.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203734633-HV1GYL4QQBR4OS229EVW/Hug_Folio_TRU+Restaurant7.jpg)
![Hug_Folio_TRU Restaurant8.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203746802-363KAEOJOGFZ2TZFNP0E/Hug_Folio_TRU+Restaurant8.jpg)
![Hug_Folio_TRU Restaurant9.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203746759-3FACRJMDXROZ8UCI6SDG/Hug_Folio_TRU+Restaurant9.jpg)
![Hug_Folio_TRU Restaurant10.jpg](https://images.squarespace-cdn.com/content/v1/5ba4cded7980b349c9cdf2e3/1560203748955-KA9XD4FML83B3HQ72PN9/Hug_Folio_TRU+Restaurant10.jpg)